Kao’s mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of society.

Kao’s efforts to offer products close to the everyday lives of people has been in line with our original corporate motto, “A clean nation prospers.” They consider the enrichment of daily life as being fundamental to our mission, “to create a world where all life can coexist and flourish.” The threats to daily life that Kao must ward off will become greater and more severe as time goes by. That is why they are stepping up our commitment to protecting against and effectively mitigating these threats.

Kao takes the global environment and human life deeply into consideration. As such, Kao aims to become an indispensable part of society, as a company making essential contributions to the protection of all life on the planet.